do Deutsch - Just Add German!
German is related to English, so you may already speak some German. And if you pursue advanced German throughout your academic career, it could help you land a great job in the near future.
Enlarge image do Deutsch - University of Tennessee, Knoxville (Fall 2011) (© University of Tennessee, Knoxville)
These are the messages behind a do Deutsch advertising campaign the German Embassy has launched in cooperation with ABC 7 (WJLA) in Washington, DC.
Two separate sets of television advertisements - one aimed at a young audience of kids just starting to learn their first foreign languages at school, another aimed at college students just starting out in life and thinking about how to stand out from the crowd in their first job searches - have aired recently on Channel 7 (ABC) in the Washington area.
The ads were sponsored by the German Information Center USA, the public diplomacy department of the German Embassy in Washington.
The German Information Center (GIC) also sponsored a series of Campus Weeks held at 44 colleges and universities across the United States in fall 2011 as part of the wider do Deutsch campaign that aims to showcase how learning German could be a very wise career move for today's globally oriented young professionals.
(© ABC 7/WJLA/German Embassy)
(© German Embassy/ABC 7/WJLA)