German Auto Manufacturers Reach a Milestone in the USA
Enlarge image (© *) Germany had a lot of reasons to celebrate and remain optimistic about the US auto market at the North American International Auto Show in Detroit (January 9-22, 2012). For the first time, German auto manufacturers sold over 1 million light vehicles in the US in 2011, a milestone resulting from 18% year-on-year growth. For the seventh year in a row, German manufacturers have grown faster than the market itself. The German Association of the Automotive Industry (VDA) expects the automobile market in the US to continue to grow in 2012 and with that, the demand for German manufactured electric, hybrid and diesel automobiles.
The US automobile market was strong in 2011 despite domestic concerns about the economy. Passenger car and light truck sales increased by 10% during this period. With 12.8 million units sold, the US remains the world’s largest automotive market. Within this market, German automobile manufacturers are well positioned to continue robust sales.
Germany continues to lead automobile manufacturers in the luxury car segment with almost 50% of luxury cars sold in the US belonging to a German brand, making six out of ten German cars sold in the US belonging to this segment.
The US drivers are making fuel efficiency more of a deciding factor when purchasing a new automobile due to increasing fuel prices at the pump. Clean diesel technology from German manufacturers is filling this demand. In 2009 and 2010, two German clean diesel cars won the coveted “Green Car of the Year” award. Diesel passenger car sales in the US grew by 34% in 2011. One out of three newly registered light vehicle diesels in the US in 2011 belonged to a German brand.