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Culture on Air
Arte is a publicly funded, German-French television station, based in Strasbourg, with a distinctive cultural agenda. Arte first went on the air in 1992, and contrary to critical voices at the time, has proven to be an authentic alternative within the audiovisual landscape and has made a name for itself as a program for the curious, working against the mainstream. The station is recognized internationally for the quality of its programming, having received more than 1,260 awards. Most recently, the Arte co-production "Die Manns - Ein Jahrhundertroman," a three part chronicle about the life of the well known Mann family of authors, received the International Emmy Award 2002 in the category "TV Film / Miniseries".
Arte sees itself not only as a mediator of culture, but as actively creating
culture itself. Since 1992, Arte uses most of the funds granted to it
for the production of intellectual television programs of lasting value.
Harmonizing German and French television preferences has not always been
easy. Both nations have fundamentally different TV cultures, but this
is part of the special attraction of the channel. Studies show there is
no typical Arte audience. With a market share of not even 1 %, the station
is trying to bridge the gap between its excellent reputation and real
consumption among TV viewers. Since Arte is publicly funded, it is less
dependant on ratings than its private competitors. Every night, 1,5 million
viewers in both nations are brought together in front of the television
screen. Since 1996, Arte has also been supporting European cinema with
its policy of co-operation. Other than in Germany and France, Arte is
received in over 65 million European households. |
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