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German 50-Plus Association Aims High and Cites AARP as Role Model
Founded in 1993, the German Senior Citizens League (Deutsche Seniorenliga, DSL) is widely considered the leading organization addressing the 50plus generation in Germany and bills itself as Germany’s answer to the American Association of Retired Persons (AARP). “The DSL aims to achieve a similar influence as the AARP in Germany,” the Bonn-based organization states on its website, by lobbying for change, raising awareness and influencing policy at both the national and European level. “We represent the interests and goals of the fastest growing segment of our population: The 50plus generation is now almost 29 million strong and will make up more than half the German population in 2040, when only 15 percent of the population will be under 20,” it adds. “Against this backdrop, we represent a partnership of the generations and combat any form of age-related discrimination.” At first, the DSL focused primarily on age-related diseases and rapidly became the leading non-profit-organization in this area in Germany. To better represent today’s modern, active 50plus generation in Germany, however, DSL has over the past few years widened its scope substantially to encompass complex health, wellness, financial services, sports, travel and education topics. Frequently asked to join hearings and meetings by federal and state institutions, the DSL has lent a voice to older Germans through targeted campaigns and established itself as a reliable source of information for the 50plus generation. The DSL is a strategic partner of www.atlantis-city.de, a leading German Internet portal for the 50plus generation. And it launched “argus” in January 2003, which is focused on consumer satisfaction concerning products and services and collects financial and service advantages for the 50plus generation. As the DSL puts it: “An ageing society can only make future gains if it becomes capable of utilizing the experiences and resources of its older members. No country can allow itself to ignore the creative potential of a growing segment of its population.” Links
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