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The Week in Germany: Culture March 9, 2007 New Perfume Smells like East German Intershops
Ostalgia has gone olfactory. The latest offering from a cottage industry catering to fans of East German products is a perfume that claims to have captured the smell of the Intershop stores that sold western goods in the East, according to Spiegel Online. The company, Osthits, already sells a variety of GDR schlock via its website, ranging from CD’s to mustards. It plans to introduce the fragrance as soon as a trademark dispute with a software company of the same name is resolved. "It's purely ostalgic," Osthits head Thorsten Jahn, told Spiegel
Online, using a play on the words for East (Ost) and Nostalgia (Nostalgie).
Jahn seems confident that people will want their homes to smell like an
Eastern Bloc duty free shop. "People in the East know the scent,"
he told Spiegel Online, "You don't have to tell them about it and
explain to them why they should buy it. They know it already." |
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