Take Part in the Public Diplomacy Campaign “Deutschlandjahr USA”!

Two flags

Germany Year in the United States, © Shutterstock

21.02.2018 - Press release

From October 2018 until the end of 2019, Germany and its deep ties to the U.S. will be on display all across the United States. The campaign will travel across the entire U.S., bringing with it a collection of events and exhibits highlighting the unique importance of transatlantic Relations.

Deutschlandjahr USA is a comprehensive and collaborative campaign financed by the German Federal Foreign Office, the Federation of German Industries (BDI), and the Goethe-Institut with the goal of presenting today’s Germany to people across the entire U.S.

The public diplomacy campaign will showcase how closely the two countries are linked by heritage, common values, and shared interests, illustrating how a brighter future is possible if we tackle global challenges together through focusing on dialogue, exchange, and cooperation between people.

The campaign aims to convey a multifaceted, modern image of Germany in the U.S. All areas relevant to society – from business and industry, politics, education, culture, science, civil society, to sports – will be explored. Significant visibility will be achieved by consolidating activities and stakeholders, as well as through public, high-profile formats and targeted media efforts.

Germany and the U.S. are connected through a centuries-long common history. German immigrants have helped shape the development of the United States, while the successful development of post-war Germany is inextricably linked to US engagement. The Deutschlandjahr USA 2018/19 campaign builds on this success story and aims to intensify the transatlantic dialogue.

Call for Proposals:

Would you like your idea to be a part of Deutschlandjahr USA 2018/19? Maybe in the form of a concert in Des Moines; a conference on climate change in Los Angeles; a trade show on German engineering in Birmingham; or an exhibit to be displayed during our planned Pop-Up Tour? There are no limits to your creativity – whether a workshop or a performance, a speaker series or an exhibit, we welcome any and all project proposals that inspire dialogue and exchange.

Project proposals requesting funding as well as project proposals that are already fully financed may be submitted until May 31, 2018 11:59 PM Pacific Standard Time (June 1, 2018, 8:59 AM Central European Time).

Click here to apply online: https://www.goethe.de/ins/us/en/ueb/dju.html

Companies interested in being a Deutschlandjahr sponsor should directly contact Julia Howald ( j.howald@bdi.eu) at the Federation of German Industries (BDI) in Berlin.


If you have any further questions, the Deutschlandjahr team is happy to offer support. Please contact the Deutschlandjahr team by email (deutschland-USA@goethe.de) or call +1 (202) 851-3300.

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