Take Part in the Public Diplomacy Campaign “Deutschlandjahr USA”!

Two flags

Germany Year in the United States, © Shutterstock

01.06.2018 - Press release

From October 2018 until the end of 2019, Germany and its deep ties to the U.S. will be on display all across the United States. The campaign will travel across the entire U.S., bringing with it a collection of events and exhibits highlighting the unique importance of transatlantic Relations.

Deutschlandjahr USA is a comprehensive and collaborative campaign of the German Federal Foreign Office, the Goethe-Institut, and with the support of the Federation of German Industries (BDI), with the goal of presenting today’s Germany to people across the entire U.S.

The public diplomacy campaign will showcase how closely the two countries are linked by heritage, common values, and shared interests, illustrating how a brighter future is possible if we tackle global challenges together through focusing on dialogue, exchange, and cooperation between people.

The campaign aims to convey a multifaceted, modern image of Germany in the U.S. All areas relevant to society – from business and industry, politics, education, culture, science, civil society, to sports – will be explored. Significant visibility will be achieved by consolidating activities and stakeholders, as well as through public, high-profile formats and targeted media efforts.

Germany and the U.S. are connected through a centuries-long common history. German immigrants have helped shape the development of the United States, while the successful development of post-war Germany is inextricably linked to US engagement. The Deutschlandjahr USA 2018/19 campaign builds on this success story and aims to intensify the transatlantic dialogue.

Our call for proposals concluded on May 31, 2018. However, project proposals that are already fully financed may continue to be submitted via the online application portal.

Click here to apply online: https://www.goethe.de/ins/us/en/ueb/dju.html

Companies interested in being a Deutschlandjahr sponsor should directly contact Marie-Christine Knop (m.c.knop@ifg.bdi.eu) at the Federation of German Industries (BDI) in Berlin.


If you have any further questions, the Deutschlandjahr team is happy to offer support. Please contact the Deutschlandjahr team by email (deutschland-USA@goethe.de) or call +1 (202) 851-3300.

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