How To Embrace The Power Of Age? Shaping A Culture Of Inclusion And Longevity!

The Joint Research Center: European Union Science Hub has highlighted ageism as one of the most pressing challenges in building a society of longevity. While the global economy and financial sector often focus on the rising power of the “Silver Economy” and the so-called “Silver Surfers,” the narrative tends to reduce older adults to a consumer class—overlooking their broader contributions to society.

In the United States, Baby Boomers (born 1946–1964) hold nearly 70% of the nation’s disposable income—a formidable economic force. Around the world, seniors are not just participating but often leading in areas such as technology adoption: today, 9 in 10 adults over 50 use smartphones. Yet despite this influence, ageism persists—in workplaces, healthcare systems, and social life—masking the reality that older generations are driving innovation and shaping cultural trends.
How can we reconcile these two forces—the persistence of ageism and the profound social and economic shifts of longevity? How do we unlock better integration of seniors into the workforce, social institutions, and public life?

Join us for a salon-style panel discussion on “Ageism and Longevity”, a collaboration between Claudia Mahler Salons and 1014. Joe Seldner (writer, producer, journalist, and media/entertainment veteran), Martin Puris (founder and CEO of America The Possible and the co-founder of Ammirati & Puris), and Ashton Applewhite (author of This Chair Rocks: A Manifesto Against Ageism and a co-founder of the Old School Hub) will join salon host and curator Claudia Mahler share insights into the new realities of ageing societies, the challenges of workplace ageism, and the cultural fascination with longevity.

Date and Time: November 20, 2025 – 7:00 pm-8:30 pm

Location: Liederkranz Club - 6 E. 87th Street, New York, NY

More Information: https://www.1014.nyc/events/ageism-and-longevity