Consumers aren’t just talking about sustainability — they’re using their purchasing power to reflect their values. That shift is showing up in revenue, growth, and competitive advantage. Companies that get it right are not just doing good; they’re doing well, turning purpose into profit.

This evening conversation looks at how changing consumer behavior is making sustainable business a smart commercial strategy. Across the U.S. and Germany, brands that align sustainability with what consumers actually care about — whether health, quality, transparency, or ethics — are growing faster, building stronger loyalty, and outperforming competitors who treat it as a side project. The discussion cuts through the noise to focus on what pays: how sustainability influences purchasing decisions, where credibility and storytelling drive real results, and why authenticity matters more than ever.

With a trans-Atlantic lens, we'll examine how different market dynamics — stricter EU regulations versus U.S. consumer-driven innovation, for instance — lead to the same conclusion: sustainability and profitability are no longer opposites.

Join us with Randi Kronthal-Sacco, Senior Scholar at the NYU Stern Center for Sustainable Business and Adjunct Professor of Marketing; Jannine Lasaleta, marketing professor at Yeshiva University; and Kathrin Lausch, Founder of Pink Pony Productions, to explore what's working, what's hype, and where the real opportunities lie for businesses willing to meet consumers where they are.

Date and Time: Oct 15, 2026 / 6:30 pm-8:00 pm

Location: NYU SPS Midtown Center, Room 1027 - 20 W 43rd Street NY, NY 10036

More Information: https://www.1014.nyc/events/sense-and-cents